Web conferencing is a solution that brings people together from multiple locations to share information in an interactive environment with multiple users over the Internet. In the past, the lack of usability stood in the way of using web meeting software. Recently, the speed and efficiency of the Internet and development of more intuitive products have made this technology an essential part of daily business activities. This Momentum Conferencing white paper will describe the primary benefits of web conferencing, with a focus on how the future of web conferencing will enhance the way businesses collaborate online.