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Tips to Increase Conversions and Revenue
My top tips to follow when delivering a webinar
- Measure with detailed analytics the direct impact that campaigns have on revenue and profit
- Rather than spending hours on tweaking the raw data from a spreadsheet, let the platform do the work for you
- Integrate webinar technology into your marketing and sales CRMs, i.e. Pardot, Marketo, Eloqua, Salesforce.com & Silverpop, plus many others
- Understand where their best customers come from and what drives the highest conversion rates: is it a specific campaign, channels, or certain product features?